The Plan
C8 Consulting can assist companies in the development of ideas into campaigns, promote products and services, manage the launch, execute and refine the strategy and track the programs. The goal is to increase revenue, maintain expenses and provide measurable results.
This is accomplished by creating a proforma plan to promote your product/service to a targeted demographic and/or geographic sphere of influence and implement a tracking strategy to gauge results. It is important to emphasize that we strive to manage the program with the objective of generating the greatest possible ROI (return on investment) and utilize your firm’s internal resources (analytics, statistics, etc.) to minimize expenses.
This is accomplished by creating a proforma plan to promote your product/service to a targeted demographic and/or geographic sphere of influence and implement a tracking strategy to gauge results. It is important to emphasize that we strive to manage the program with the objective of generating the greatest possible ROI (return on investment) and utilize your firm’s internal resources (analytics, statistics, etc.) to minimize expenses.
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STEP #1 - THE DISCOVERY
Marketing conveys your message consistently to your ideal client, helps to discover what your customers want and need, what price they will pay and where to find people that will most likely buy. We utilize a comprehensive Discovery to uncover exactly what you want to accomplish. The history of your business, what marketing strategies you've used in the past, the competition, challenges, opportunities, goals and of course, the budget. |
STEP #2 - THE STRATEGY
The Action Plan contains all of the supporting elements such as targeting and positioning. The marketing strategy consists of a cohesive blend of your markets and a plan to differentiate you from the competition. It capitalizes on the specific features of your product or service offering. It also addresses what message to send and how to send it, what price you will charge and how you will respond to customer service. |
STEP #3 - THE PRODUCTS
Marketing Branding Print Advertising Campaign Management Social Networking Public Relations Creative Services Online Initiatives Mobile Marketing Event Management Direct Mail Email Campaigns Webinar & Presentations and much more... |
We carefully construct a comprehensive, fully approved, online & offline marketing campaign designed around the goals and objectives of your sales force. Its all about execution …and YOU!