When we think of our professional selves, ( financial advisors, realtors, bankers) we tend to think in a linear fashion. It's all about business. Generating revenue. Going on to the next deal. No likes, dislikes hobbies, or interests? I propose expanding your mindset.
Imagine that you are an iceberg. Only 20% of you is visible above the waterline. You look big, imposing and mysterious. Is that what you want your clients to remember? You know it is just not true, so share!
Market yourself as you live. Hobbies, interests, secret passions? So you like to hunt for butterflies or collect vintage cars, share your interests that exist outside of the career. Common bonds deepen relationships and link us together as professionals and consumers.
A recent blog post by Nicole Coulter of RIA Central outlines some simple strategies and concepts to maximize your connections to your clients, increase retention and pave new paths to increased revenue generation. See Marketing Yourself Through Your Hobbies for the full article.
Left Brain! Right Brain! Somewhere in between... Hard to find out what direction your client is headed especially when you don't know how they process information. The same goes for their customers. Pictures and Words! A combo as perfect as a peanut butter and jelly sandwich! Social Media Examiner provides a few simple tips on how to maximize your message! Click on the link for a quick refresher. http://bit.ly/Yaw58C
Figuring out your strategic 5-year plan, annual budget based on revenue and marketing plan is the basis to growing a successful business. But what if you 'built it and nobody came'? Sound familiar? Sure it does. Can't stress enough that you need to be organized and thorough for the same of your clients sanity.
A recent blog post by Carolyn Goodman/Goodman Marketing summed it up nicely with two simple rules:
1. Make it Easy: Think about your target and what you want them to do (Call To Action). Then make it easy for them to do it. That includes forms, links, contact information, download instructions, etc.
2. Demand Quality: Always proof your process! Follow the trail yourself. If you get lost, imagine the frustration your target audience feels. Think of broken links, missing attachments or even incorrect phone numbers. UGH!
Bottom line is that if your marketing strategy (or marketing consultant) is lacking in organization (forget about the message and the call to action), then consider incuding a subscription to Garman or TomTom the next time you run a campaign.
For the full article click here