And another interesting quote from the controversial novel Atlas Shrugged authored by Ayn Rand:  "You seek escape from pain. We seek the achievement of happiness. You exist for the sake of avoiding punishment. We exist for the sake of earning rewards. Threats will not make us function; fear is not our incentive. It is not death that we wish to  avoid, but life that we wish to live."

Which One Are You?

...Just Sayin' 

Creating A High Performance Culture may be easier and more profitable than you think.  How often do you leave the office with the staff in charge of day-to-day operations? How often do you 'think' about who is responsible for making certain your clients and customers are being treated the way you think they should?  This white paper Employee Performance Measurement: Creating a High Performance Culture by Aberdeen Group focuses on the integration of automated performance metrix, technology, supporting management and frequency of reviews. 

It is great information but the truth of the matter is that unless you really empower the team and reinforce the business model, nothing is going to make a difference.   Yes, it is true that defining goals and maintaining the highest level of performance can increase revenue but employee satisfaction is a bitter pill to swallow if you don't recognize the talent. 

We have said here on numerous ocassions that your employees are your brand ambassadors. They can be extremely useful in getting your message to the world especially as social media has taken hold of the business world.   This is the most empowering group that you cannot control.  Give them a reason to perform, to excel and to grow!  If every one of your employees and sales staff felt they were an important component to the success of the firm, imagine using that energy to communicate your corporate messages. 

Just Sayin'...

Did you know that 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. And,  companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads?

The challenge is not in the writing of the content. (Of course, if you are NOT a writer, we can help you get over that obstacle too!) The key to successful blogging is in the consistency and the organization of your posts.   It is most overwhelming when you or your team are attempting to brainstorm relevant topics, trying to target the right readers, and optimizing posts with the right keywords and calls-to-action.   READ On for a little help...

Download this easy to use Blogging Editorial Calendar today.  Remember to share it with your team, invite guest bloggers and maximize those inbound links. But also include employees, preferred vendors, clients, and customers to participate.  There is a Quick Users guide on the first worksheet.  Don't be quick to dismiss the sage advice on each component to successful blogging.  You will be glad you read it over.

Remember to keep your messages to the point, define publish dates,add links where appropriate and include strong images if it makes your message more meaningful.   Just keep the blogging stories coming and remember to 'like' and 'share' other blog posts, tweets and facebook fan page messages.  We've also included this helpful Paper titled How To Generate More Leads With Your Blog.

Just Sayin'...