How To Make Your Business More Relevant...
Transforming your brand is a journey and test can be a test of wills.  A combination of what is working, what should have worked and what was a disaster is often an eye opener for even the most hands-on business owner. 

When we come into a company, we look at the challenges, obstacles, tools and resources as a precursor to the evaluations.  Making sweeping changes is not the immediate answer.  Getting the 30,000 foot overview and working to overcome the road blocks after we understand the goals and objectives is the longer path to success. 

We always ask: "When is the last time you and the decision makers sat down together and collaborated"?  Here are some key components to improving business relevance that we want to understand before developing the marketing strategy.  Incorporate three key elements that impact revenue and expenses:  recruitment of key personnel, client retention,and  lead acquisiton when you are determining the relationships below

1. examine the customer experience
2. review channel partners
3. analyze structure & operations
4. interview employees (ambassadors to your brand)
5. monitor the current marketing strategies


Once you've poured over the financials, reviewed the metrics, and whittled down the ROI, starting fresh doesn't seem like such a bad idea.  As we head into the last quarter of 2013, take the opportunity to plan your 2014 strategy.  Review the Business Plan, update the Marketing Strategy, review the Call to Action Messages across multi-media channels and above all...Keep your Brand Consistent. 

The first 100 days will be challenging but the results will be amazing!

Just Sayin'...

 C8 Consulting Inc is all about holistic marketing symmetry combining the art and science of targeted media outlets into tangible and actionable results.  We are teachers of brand recognition, coaches of market credibility, cheer-leaders for optimizing search, and auditors of projects.  We have many personas, it all depends on what our clients need within the scope of the business strategy, marketing plan or independent project! 

Visit us at www.c8consulting.co for more information or to ask a question.
C8 Creative Consulting – We Turn Your Ideas into Actions!






 
 
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Since when is a show about a Meth Drug dealer a model for brand management?  When the show is "Breaking Bad" or that's how Chief Marketer is spinning this particular tale.  There are 3 sage rules to remember and while we are taking some of the credit for these three rules, kudos to Chief Marketer for today's brand message.  Read the full article here. 

1)   “Never Compromise Your Standards”  remember to stay on
brand wherever they are – home pages, social media platforms, landing pages,
mobile apps, display ads and beyond.

 2)   “Stay Memorable”find ways to stand out.  Ensure that your branding is taught and known to
everyone within the company.  Whether its a motto, company colors or your logo.  Keep the continuity across all channels and with every employee in the firm.  Think Pepsi, Mercedes Benz and Staples.  

3)   “Call to Action”  Develop a recurring advertising slogan that tellis your clients exactly what you can do for them.  A simple phrase to emphasize a specifi action that you want your prospects and clients to take. 

Anyway, it sure makes the case for C O N T I N U I T Y in your brand!

Just Sayin'...
 

 
 
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Did you know that 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. And,  companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads?

The challenge is not in the writing of the content. (Of course, if you are NOT a writer, we can help you get over that obstacle too!) The key to successful blogging is in the consistency and the organization of your posts.   It is most overwhelming when you or your team are attempting to brainstorm relevant topics, trying to target the right readers, and optimizing posts with the right keywords and calls-to-action.   READ On for a little help...

Download this easy to use Blogging Editorial Calendar today.  Remember to share it with your team, invite guest bloggers and maximize those inbound links. But also include employees, preferred vendors, clients, and customers to participate.  There is a Quick Users guide on the first worksheet.  Don't be quick to dismiss the sage advice on each component to successful blogging.  You will be glad you read it over.

Remember to keep your messages to the point, define publish dates,add links where appropriate and include strong images if it makes your message more meaningful.   Just keep the blogging stories coming and remember to 'like' and 'share' other blog posts, tweets and facebook fan page messages.  We've also included this helpful Paper titled How To Generate More Leads With Your Blog.


Just Sayin'... 

 
 
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Incite (a premier marketing & communications forum) was able to share the top issues keeping corporate communications executives awake at night. 

By the way, C8's definition of Communicator is an individual or group responsible for developing, cultivating and maintaining a corporate identity or brand image.  Every business--big or small--invests in corporate communication initiatives to mold its image, communicate with internal and external audiences and sustain a long-term positive reputation.  So technically, every employee, salesperson and officer should be an ambassador or 'communicator' of  your brand. 

What’s the overall picture for Communicators Today? Here are 5 ways to improve your company's bottom line.
  1. From campaigns to engaging stories: Telling stories is more engaging than traditional campaigns.
    Shift your focus.
  2. Improving data collection = better customer understanding:  Marshal multiple data sources for better decision making.
  3. Right time, right place Communications: Talk when and where your stakeholder is listening
  4. Get friendly with the right people: Effective advocacy, and how to get influencers onside
  5. Prove your worth: Measurement to show your job makes a difference

When we analyze our new client's business model, it is usually not surprising that inefficiences  become apparent.  As we map out a strong plan that mirrors the corporate strategy, we address challenges and obstacles that are preventing sustainable growth in revenue.  In every case this is due to a lack of  communication in one or many areas including brand management, lead generation, client retention, sales force recruitment, data measurement and message consistency.  The survey from INCITE clearly reinforces the simple message of "Communications remain the key initiator for growth".  We agree!

JUST SAYIN'