How To Make Your Business More Relevant...
Transforming your brand is a journey and test can be a test of wills.  A combination of what is working, what should have worked and what was a disaster is often an eye opener for even the most hands-on business owner. 

When we come into a company, we look at the challenges, obstacles, tools and resources as a precursor to the evaluations.  Making sweeping changes is not the immediate answer.  Getting the 30,000 foot overview and working to overcome the road blocks after we understand the goals and objectives is the longer path to success. 

We always ask: "When is the last time you and the decision makers sat down together and collaborated"?  Here are some key components to improving business relevance that we want to understand before developing the marketing strategy.  Incorporate three key elements that impact revenue and expenses:  recruitment of key personnel, client retention,and  lead acquisiton when you are determining the relationships below

1. examine the customer experience
2. review channel partners
3. analyze structure & operations
4. interview employees (ambassadors to your brand)
5. monitor the current marketing strategies


Once you've poured over the financials, reviewed the metrics, and whittled down the ROI, starting fresh doesn't seem like such a bad idea.  As we head into the last quarter of 2013, take the opportunity to plan your 2014 strategy.  Review the Business Plan, update the Marketing Strategy, review the Call to Action Messages across multi-media channels and above all...Keep your Brand Consistent. 

The first 100 days will be challenging but the results will be amazing!

Just Sayin'...

 C8 Consulting Inc is all about holistic marketing symmetry combining the art and science of targeted media outlets into tangible and actionable results.  We are teachers of brand recognition, coaches of market credibility, cheer-leaders for optimizing search, and auditors of projects.  We have many personas, it all depends on what our clients need within the scope of the business strategy, marketing plan or independent project! 

Visit us at www.c8consulting.co for more information or to ask a question.
C8 Creative Consulting – We Turn Your Ideas into Actions!






 
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It is the age old question EVERY business owner wants to know.  Think about this: 
Twenty-five years ago our choices were limited to brick and mortar,
printed word and traditional media outlets.  Today, some of the biggest engines Facebook, Twitter, Vine, Pinterest, tumblr and LinkedIn have turned the traditional way we market, brand and advertise right out the door.  
 
 Social is very hyperlocal but you have to have a strong value proposition (message) for your product or service.  This strategy should also be conveyed equally with your printed materials.  This is a concept that is still lost on many business owners. Whether it is due to fractured structure internally between department heads, no communication from management to the trenches or just plain lack of understanding, this misstep creates confusion and confusion can be the death of a campaign or the demise of a business.  But it is a fixable challenge.

Having a comprehensive branded marketing program both on and off line is the way to keep continuity of your “Call to Action” Message.  If you want to increase inquiries, maximize lead generation and enhance revenue, make certain that you have your social media strategy aligned with your traditional advertising platforms.  

This February 2013 article from Social Media Examiner titled How To Attract More Customers with Content Marketing focuses on the specifics of how to attract, convert and keep customers.   Ask yourself if these tips could indeed contribute to the attainment of your revenue goals. 

Furthermore, a 2012 B2B Content Marketing Trends White Paper from  IDG Enterprises will shed additional light on the shifts we are undergoing in the way we market for and to our clients.   Compare how your company would have responded and let us know if you have any thoughts or comments. 
 
Visit us at www.c8consulting.co for more insights and ways to jumpstart your goals.  
 
Just sayin’…


 
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Recently, a client wanted to know the proper use of #hashtags on Twitter.  Here is a quick reminder from #Target Marketing on the five (5) top rules to follow.  Thought it was worth sharing. 
http://www.targetmarketingmag.com/article/crm-5-ways-use-hashtags-twitter/1

 
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Need CPR to save your Social Media Programs?  Here's one idea to get people talking, sharing and posting.  Use Facebook to highlight your associates, employees and perhaps even vendors/suppliers.  Here are some ideas:

1. Photo albums of your employees in their youth and today - sure to get a reaction!
2. Adorable Pets Album - who can resist that cuddly iguana or lop earred bunny?
3. Music Beats - pics of your employees and what they like to listen to
4. Book Review - show book covers of suggested favorites - and allow comments

Be creative, innovative and different!  Let the unique qualities of your firm and your employees shine.  You'll be surprised what kind of buzz it will create.

Thanks Social Media Examiner and Bryden McGrath for that reminder!

 
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All week long, we sat stonefaced looking at the blinking cursor on an empty and very blank Blog Page.  It felt odd to be so uninspired.  Nothing had truly cried out "Talk About This"!  That is until today! Read a few exerpts from The Four Hour Workweek by Timothy Ferriss that appeared on our LinkedIn Network.  Here is one of many tips that just make sense.   

"Interest, energy and ability go up and down all the  time. Trying to work through it when you're miserable is unproductive.   The way many of our jobs and careers are planned leads to doing the same thing for hours, even years on end. It doesn't account for the fact that people aren't built to work that way.  Your interest and ability to do a particular job or task varies over time. 
It's more effective to plan for it than to simply try to work through it, or spend unproductive hours staring at a screen. "Design your work day, and potentially even your career to take that into  account." 

So, today is Friday and it is promising to be a beautiful day.  Work Hard but Don't forget to Smell the Roses, Walk through the Park, Relish the Sun on Your Face.  Monday will be here soon enough

Source:
The  Four Hour Workweek 

...Just Sayin'!

 
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Developing a smart email marketing campaign takes resources - time and money!  So let's say you spend the time and invest the money.  All good.  Assuming you have all the right bells and whistes, it is an effective start.  You get a few leads, have super open and click through rates and even convert those inquiries into clients.  And then the bottom falls out.. the one critical element that has not entered into play...

DON'T FORGET TO ASSIGN SOMEONE TO ACTIVELY UPDATE YOUR EMAIL LIST ... 
1. check for bad addresses and either remove or fix  
2. add new names.....   (consistently cultivate new relationships)
BUT WAIT, THERE IS MORE...
3. compare opens, clicks and engagement (click-to-open) versus the industry standards.  (what is good when you haven't benchmarked your results?)
4. make it mobile friendly  (otherwise you will lose a significant part of your audience)
5. send it out at the right 'time'.... (Friday afternoon at 3:30pm is perhaps not the best time to ask your audience to complete a financial stability survey but it may be the right time to invite your target audience try a local restaurant with an enticing 25% off coupon!)


So, getting social is important but don't just do it... Do it Right!

...Just Sayin'!