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As CMO (Chief Marketing Officer) we want our clients to be close to the action - 'engaged' in the social world - not standing on the periphery.  While technology has allowed us to monitor, manage, revise and track social behavior to best serve the goals of our clients, it hasn't give us the human element of why they 'like' or 'share' or even  'take action'. 

Today's blog is all about motivation and reputation.  Look at your customer base and determine who fits best into these four motivators keeping in mind that none are based on rewards.  Remember these motivators come from engagement in websites, webinars, seminars, online communities and mobile apps. 

1. Smart -  allow your customers the opportunity to showcase their own knowledge of your product or service
2. Successful - Generally people really like to win or excel.  Create competitive dynamics to fuel competition.
3. Structured - Keep your messages and calls to action simple.  Social overload can be confusing and stifle dialogue
4. Socially valued - Remember everyone likes recognition not just the rewards that come with regular patronage.


Depending on your particular organization, you can create user panels, online community forums,  recognition blogs and other non-material rewards for liking, sharing and even writing comments.  There is a myriad of opportunities to help manage the ongoing customer engagement activity.  But the three basic analytics are:

1-onboarding new clients -  between visits to your sites and social, are you capturing new clients?
2-retention -  what is repeat business or repeat behavior look like for your customer experience?
3-conversion - is your multi-channel social strategy engaging new customer activity and repeat business?


Your business plan and marketing strategy should include the technology to manage social engagement.  Armed with the most useful tools and resources, you can understand what motivates your customer, make sense of the data and tweak your campaigns accordingly and lastly, figure out the ROI (return on investment) by assessing the value of each program.  So before you think this is not important to your business or even out of your budget...think again.  Call or email us for more information on these and other marketing strategies specifically designed for your business.

Just Sayin'...

Our thanks to badgeville.com for their intuitive white paper.





 
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Came across this nifty little app during cocktails with friends...  Save time, money and an exploding wallet or purse!  Easy to upload  http://keyringapp.com/ and easier to use.  Plus it is more than just a storage device for your loyalty and points cards.  You also get exclusive coupons, discounts and the ability to link to your debit/credit card.  Faster check out too! 

 
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Need CPR to save your Social Media Programs?  Here's one idea to get people talking, sharing and posting.  Use Facebook to highlight your associates, employees and perhaps even vendors/suppliers.  Here are some ideas:

1. Photo albums of your employees in their youth and today - sure to get a reaction!
2. Adorable Pets Album - who can resist that cuddly iguana or lop earred bunny?
3. Music Beats - pics of your employees and what they like to listen to
4. Book Review - show book covers of suggested favorites - and allow comments

Be creative, innovative and different!  Let the unique qualities of your firm and your employees shine.  You'll be surprised what kind of buzz it will create.

Thanks Social Media Examiner and Bryden McGrath for that reminder!

 
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You decide!  We'll make today's blog very simple.  Click on the Link below for a quick review of some of the most popular and innovative applications designed to make your day a little less overwhelming....  In particular, check out Bump & CardMunch!  Got a favorite?  Share it here.  http://www.socialmediaexaminer.com/26-mobile-apps-to-improve-your-business-and-networking/