How To Make Your Business More Relevant...
Transforming your brand is a journey and test can be a test of wills.  A combination of what is working, what should have worked and what was a disaster is often an eye opener for even the most hands-on business owner. 

When we come into a company, we look at the challenges, obstacles, tools and resources as a precursor to the evaluations.  Making sweeping changes is not the immediate answer.  Getting the 30,000 foot overview and working to overcome the road blocks after we understand the goals and objectives is the longer path to success. 

We always ask: "When is the last time you and the decision makers sat down together and collaborated"?  Here are some key components to improving business relevance that we want to understand before developing the marketing strategy.  Incorporate three key elements that impact revenue and expenses:  recruitment of key personnel, client retention,and  lead acquisiton when you are determining the relationships below

1. examine the customer experience
2. review channel partners
3. analyze structure & operations
4. interview employees (ambassadors to your brand)
5. monitor the current marketing strategies


Once you've poured over the financials, reviewed the metrics, and whittled down the ROI, starting fresh doesn't seem like such a bad idea.  As we head into the last quarter of 2013, take the opportunity to plan your 2014 strategy.  Review the Business Plan, update the Marketing Strategy, review the Call to Action Messages across multi-media channels and above all...Keep your Brand Consistent. 

The first 100 days will be challenging but the results will be amazing!

Just Sayin'...

 C8 Consulting Inc is all about holistic marketing symmetry combining the art and science of targeted media outlets into tangible and actionable results.  We are teachers of brand recognition, coaches of market credibility, cheer-leaders for optimizing search, and auditors of projects.  We have many personas, it all depends on what our clients need within the scope of the business strategy, marketing plan or independent project! 

Visit us at www.c8consulting.co for more information or to ask a question.
C8 Creative Consulting – We Turn Your Ideas into Actions!






 
 
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Did you know that 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. And,  companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads?

The challenge is not in the writing of the content. (Of course, if you are NOT a writer, we can help you get over that obstacle too!) The key to successful blogging is in the consistency and the organization of your posts.   It is most overwhelming when you or your team are attempting to brainstorm relevant topics, trying to target the right readers, and optimizing posts with the right keywords and calls-to-action.   READ On for a little help...

Download this easy to use Blogging Editorial Calendar today.  Remember to share it with your team, invite guest bloggers and maximize those inbound links. But also include employees, preferred vendors, clients, and customers to participate.  There is a Quick Users guide on the first worksheet.  Don't be quick to dismiss the sage advice on each component to successful blogging.  You will be glad you read it over.

Remember to keep your messages to the point, define publish dates,add links where appropriate and include strong images if it makes your message more meaningful.   Just keep the blogging stories coming and remember to 'like' and 'share' other blog posts, tweets and facebook fan page messages.  We've also included this helpful Paper titled How To Generate More Leads With Your Blog.


Just Sayin'... 

 
 
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It is the age old question EVERY business owner wants to know.  Think about this: 
Twenty-five years ago our choices were limited to brick and mortar,
printed word and traditional media outlets.  Today, some of the biggest engines Facebook, Twitter, Vine, Pinterest, tumblr and LinkedIn have turned the traditional way we market, brand and advertise right out the door.  
 
 Social is very hyperlocal but you have to have a strong value proposition (message) for your product or service.  This strategy should also be conveyed equally with your printed materials.  This is a concept that is still lost on many business owners. Whether it is due to fractured structure internally between department heads, no communication from management to the trenches or just plain lack of understanding, this misstep creates confusion and confusion can be the death of a campaign or the demise of a business.  But it is a fixable challenge.

Having a comprehensive branded marketing program both on and off line is the way to keep continuity of your “Call to Action” Message.  If you want to increase inquiries, maximize lead generation and enhance revenue, make certain that you have your social media strategy aligned with your traditional advertising platforms.  

This February 2013 article from Social Media Examiner titled How To Attract More Customers with Content Marketing focuses on the specifics of how to attract, convert and keep customers.   Ask yourself if these tips could indeed contribute to the attainment of your revenue goals. 

Furthermore, a 2012 B2B Content Marketing Trends White Paper from  IDG Enterprises will shed additional light on the shifts we are undergoing in the way we market for and to our clients.   Compare how your company would have responded and let us know if you have any thoughts or comments. 
 
Visit us at www.c8consulting.co for more insights and ways to jumpstart your goals.  
 
Just sayin’…


 
 
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Recently, a client wanted to know the proper use of #hashtags on Twitter.  Here is a quick reminder from #Target Marketing on the five (5) top rules to follow.  Thought it was worth sharing. 
http://www.targetmarketingmag.com/article/crm-5-ways-use-hashtags-twitter/1

 
 
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Came across this nifty little app during cocktails with friends...  Save time, money and an exploding wallet or purse!  Easy to upload  http://keyringapp.com/ and easier to use.  Plus it is more than just a storage device for your loyalty and points cards.  You also get exclusive coupons, discounts and the ability to link to your debit/credit card.  Faster check out too! 

 
 
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You decide!  We'll make today's blog very simple.  Click on the Link below for a quick review of some of the most popular and innovative applications designed to make your day a little less overwhelming....  In particular, check out Bump & CardMunch!  Got a favorite?  Share it here.  http://www.socialmediaexaminer.com/26-mobile-apps-to-improve-your-business-and-networking/