Left Brain! Right Brain! Somewhere in between... Hard to find out what direction your client is headed especially when you don't know how they process information. The same goes for their customers. Pictures and Words! A combo as perfect as a peanut butter and jelly sandwich! Social Media Examiner provides a few simple tips on how to maximize your message! Click on the link for a quick refresher. http://bit.ly/Yaw58C
Terrific article in today's edition of Newsday... Personal Branding LI Business Section. When we look at our client's reputation, we take the virutal world just as seriously as the real world... think about what are your peers, clients and competitors saying about you and your company. Your reputation is important. Protecting it is the key to growth, success and referrals at the very least. Consider the following ways to manage your personal brand:
What is your corporate MESSAGE?
Have you made certain you have OWNERSHIP of your name?
Are you actively keeping your profile (blog, website, corporate bio) CURRENT?
Is your online marketing content RELEVANT to your audience?
Are you sharing your KNOWLEDGE with peers and clients regularly?
Are you TRACKing how effective your campaigns are?
Do you REVIEW your presence regularly?
Do you actively look for opportunities to IMPROVE your personal brand?
It's a dog-eat-dog world in the social media universe. Don't be the one wearing Milk Bone Underwear!
Time was when social media was a strange bedfellow. What is it? How can it help my business? How can it make a difference in my relationship with clients? We remember asking and answering those questions. Attached is the latest Survey on Social Media by Chief Marketer. Social activity is all around us... in our everyday lifes and has punctured the proverbial helium balloon that was full of doubt in our businesses. You can dip a toe into the social pond or dive in head first. Its up to you. There is much to consider be it monthly budget, channel participation like Pinterest, LinkedIn, Google+, and of course, the return on your investment - a benchmark of social media marketings usefulness! Whether its B2C or B2B, social media activity and planned participation is on the rise!
Why Go Social? (full graph and explanation within the downloadable file)
25% Supplement paid media
25% Corporate leadership expects
39% Reach new audiences
41% Cheap/ cost-efficient marketing
42% Get customer feedback
51% Viral spread
53% 2-way conversation
56% Customers expect us in social
62% Reach customers where they spend time
84% Offer multiple touchpoints
Want to find out ways to boost your social & online presence? Contact us for more information.
-C8 Marketing Guru