Transforming your brand is a journey and test can be a test of wills. A combination of what is working, what should have worked and what was a disaster is often an eye opener for even the most hands-on business owner.
When we come into a company, we look at the challenges, obstacles, tools and resources as a precursor to the evaluations. Making sweeping changes is not the immediate answer. Getting the 30,000 foot overview and working to overcome the road blocks after we understand the goals and objectives is the longer path to success.
We always ask: "When is the last time you and the decision makers sat down together and collaborated"? Here are some key components to improving business relevance that we want to understand before developing the marketing strategy. Incorporate three key elements that impact revenue and expenses: recruitment of key personnel, client retention,and lead acquisiton when you are determining the relationships below
1. examine the customer experience
2. review channel partners
3. analyze structure & operations
4. interview employees (ambassadors to your brand)
5. monitor the current marketing strategies
Once you've poured over the financials, reviewed the metrics, and whittled down the ROI, starting fresh doesn't seem like such a bad idea. As we head into the last quarter of 2013, take the opportunity to plan your 2014 strategy. Review the Business Plan, update the Marketing Strategy, review the Call to Action Messages across multi-media channels and above all...Keep your Brand Consistent.
The first 100 days will be challenging but the results will be amazing!
C8 Consulting Inc is all about holistic marketing symmetry combining the art and science of targeted media outlets into tangible and actionable results. We are teachers of brand recognition, coaches of market credibility, cheer-leaders for optimizing search, and auditors of projects. We have many personas, it all depends on what our clients need within the scope of the business strategy, marketing plan or independent project!
Visit us at www.c8consulting.co for more information or to ask a question.
C8 Creative Consulting – We Turn Your Ideas into Actions!