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When we think of our professional selves, ( financial advisors, realtors, bankers) we tend to think in a linear fashion.  It's all about business.  Generating revenue. Going on to the next deal.   No likes, dislikes hobbies, or  interests?  I propose expanding your mindset. 

Imagine that you are an iceberg.  Only 20% of you is visible above the waterline.  You look big, imposing and mysterious.  Is that what you want your clients to remember?  You know it is just not true, so share!   

Market yourself as you live.  Hobbies, interests, secret passions?  So you like to hunt for butterflies or collect vintage cars, share your interests that exist outside of the career.   Common bonds deepen relationships and link us together as professionals and consumers. 

A recent blog post by Nicole Coulter of RIA Central outlines some simple strategies and concepts to maximize your connections to your clients, increase retention and pave new paths to increased revenue generation.  See Marketing Yourself Through Your Hobbies for the full article. 


 


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