Twenty-five years ago our choices were limited to brick and mortar,
printed word and traditional media outlets. Today, some of the biggest engines Facebook, Twitter, Vine, Pinterest, tumblr and LinkedIn have turned the traditional way we market, brand and advertise right out the door.
Social is very hyperlocal but you have to have a strong value proposition (message) for your product or service. This strategy should also be conveyed equally with your printed materials. This is a concept that is still lost on many business owners. Whether it is due to fractured structure internally between department heads, no communication from management to the trenches or just plain lack of understanding, this misstep creates confusion and confusion can be the death of a campaign or the demise of a business. But it is a fixable challenge.
Having a comprehensive branded marketing program both on and off line is the way to keep continuity of your “Call to Action” Message. If you want to increase inquiries, maximize lead generation and enhance revenue, make certain that you have your social media strategy aligned with your traditional advertising platforms.
This February 2013 article from Social Media Examiner titled How To Attract More Customers with Content Marketing focuses on the specifics of how to attract, convert and keep customers. Ask yourself if these tips could indeed contribute to the attainment of your revenue goals.
Furthermore, a 2012 B2B Content Marketing Trends White Paper from IDG Enterprises will shed additional light on the shifts we are undergoing in the way we market for and to our clients. Compare how your company would have responded and let us know if you have any thoughts or comments.
Visit us at www.c8consulting.co for more insights and ways to jumpstart your goals.