Some years ago, I asked my client for a copy of their elevator speech: who they were, why they were unique and what their purpose was.  What I got in turn was a canned, long -winded Mission Statement.  B-O-R-I-N-G!  Not that mission statements are not important but that’s a story for another day. 

 So, what is an elevator speech?  The definition is a short summary of a product, service or organization and its ‘value proposition'. 

Easily enough explained!  Your ‘pitch’ should be quick and efficient, delivered in the time span of an elevator ride.  Think of the time it takes to move approximately 3-5 floors or about 30 seconds to 2 minutes depending on the speed of the elevator.  You should be able to "sum up unique aspects of your service or product in a way that excites others".

Keep your elevator speech fresh and ‘alive’.  Use it to describe you/your company in the online description of your company as it would appear in Search Results, in your written Bio, in your Social Media Connections like LinkedIn, Facebook, Twitteras an intro to any prospect meetings (listing presentation, financial planning discovery, venture capital search) and in video format. 

 In the attached article 16 Unique Elevator Speech Examples by Mike Kaselnak, there are some thought provoking ways to phrase your elevator speech. 

 -C8 Marketing Guru

Leave a Reply.