1) “Never Compromise Your Standards” remember to stay on
brand wherever they are – home pages, social media platforms, landing pages,
mobile apps, display ads and beyond.
2) “Stay Memorable”: find ways to stand out. Ensure that your branding is taught and known to
everyone within the company. Whether its a motto, company colors or your logo. Keep the continuity across all channels and with every employee in the firm. Think Pepsi, Mercedes Benz and Staples.
3) “Call to Action” Develop a recurring advertising slogan that tellis your clients exactly what you can do for them. A simple phrase to emphasize a specifi action that you want your prospects and clients to take.
Anyway, it sure makes the case for C O N T I N U I T Y in your brand!